As a budding entrepreneur, you have set up your website and put up relevant content for the visitors to engage with. But, how exactly are you going to draw them in? In an ever-crowded online space, it can be challenging to get noticed. With the right techniques, you will be able to boost traffic to your site and improve the conversion rate.
When it comes to website traffic, it is both a significant indicator and driver of business growth. It can help in:
- Assessing the success of your marketing strategies
- Gathering insights about the users in order to make crucial decisions
- Improving the SEO and credibility on search engine results
- Generating more leads and improving conversions to attract more customers
In this article, you will find the 14 best ways to boost the traffic of your website easily:
Focus on Advertising
Advertising is a smart way of getting your website out in the crowd, attracting quality visitors, and building your brand. When you are investing money towards advertising, you would want increased conversions along with more traffic. Target high commercial intent keywords when employing paid search strategies. While the competition for such keywords can be fierce, the payoff is sure worth it.
Implement Good SEO
Search engine optimization has numerous benefits to offer, and if you aren’t already aware of those, you are doing yourself a disservice. By having a detailed insight into SEO, you would be able to engage in the right kind of traffic delivery strategies. You can supercharge your results with just the appropriate implementation of SEO.
Write Unique Content
As long as you are able to provide your readers with informative and unique content, they will keep coming back for more. Content is king, and if you are willing to put in some effort, your visitors will be more engaged. They will share your content on various social media platforms, which in turn will help promote your website.
Simply producing good content and hoping that it reaches the right people isn’t how you are going to attract more visitors to your website. You need to be proactive and use social media channels to promote your content. With Google+ promotion, your site will show up in personalized search results while Twitter works best for short links.
Write Enticing Headlines
UHeadlines are what make your content enticing. Even the most comprehensive blog will go unnoticed without a compelling headline. Headline writing is an art, and often writers of top websites write as many as twenty different headlines before finally settling for one that they feel will drive the most traffic.
Mix it Up
When it comes to content marketing, there’s no secret formula for success. This is why you should try presenting your audience with content of various lengths and formats to make it more appealing. For maximum impact, use infographics and videos that make the content more informative but visually pleasing.
Get Listed on Online Directories
Numerous online directories allow businesses to list their website. By updating the listings actively and getting positive reviews, you will be able to attract more traffic.
The good old tried and tested email marketing works fantastically to drive traffic to your site. If you haven’t already made a mailing list, get to it quickly and start mailing attractive offers that customers would want to avail.
Try Guest Blogging
As opposed to what others may say, guest blogging can help in driving traffic to your website when done for a reputable site. While standards for guest blogging may have changed in recent times, you are good to go as long as you don’t spam.
While creating and publishing content, keep an eye out for opportunities where you can use internal linking. This would help with the SEO and be a more meaningful experience for the user as they can find other relevant content associated with the one they were reading.
Ensure you Have a Responsive Site
There are many more people who access the internet through their smartphones compared to PCs and desktop. If your website isn’t mobile-friendly, you could be losing out a lot of potential customers. Even if you have a basic website, make sure that it can comfortably be accessed through a range of devices.
Update Old Content on your Website
While continually presenting your readers with new content is a good idea; updating the old content also proves to be rather beneficial to drive traffic to your website. Look for ways in which you can update outdated content to gain more visibility on search engines.
Include Hashtags in your Post
Including hashtags to your content that promotes your website can help you discover potential customers who might be searching for what you have to offer.
Learn from Analytics
Google Analytics is free, and the insights that you gain from it can help you expand your reach. Assess your website analytics regularly and work on areas that could use some improvement.